1.to maintain the distinction of becoming principled organization and giving importance to customer satisfaction by being
   young, dynamic, innovative, honest, fast company,
2. to meet the customer demands at the highest level,
3. to adapt changing and developing market conditions,
4. to work on the principle of quality management system,
5. to take continuity and stability as goal by continuously improving the product quality and service quality,
6. to be open minded about new ideas and innovations,
7. to improve continuously its substructure in accordance with the requirements of the technology,
8. to maintain confidence and business ethics among the primary principles for the relationships of its customers,
9. to keep the performance and motivation of employees at the highest level with continuous trainings,
10. to work collectively and to be open to every kind of suggestions and criticisms.